Escada – A Luxury Brand

Executive Summary About Escada – A Luxury Brand By James Philips

Escada Collection Perfume

Escada is one of the top international luxury fashion groups, specializing in women’s fashion. The label was founded in 1976 by Margaretha and Wolfgang Ley. This seemed appropriate, as the company represented a gamble as they entered into the world of high fashion.

The company started as Escada Sportliche Eleganz by SRB, but was shortened to Escada the next year. The brand specialized in luxury and upscale sportswear, and in a few years it had established itself as a major player in the luxury sportswear field. Escada continued to provide high quality designer clothing and succeeded in expanding their clientele base, eventually growing to many fields of women’s wear – specializing in formal wear and knitwear. The company also has a rich line of perfumes, dating back to 1990 when Escada, a perfume for women, was released.

Chiffon Sorbet represented an innovative new idea implemented by the new designer Michael Stolzenberg, who succeeded Margaretha Ley upon her death. The company’s fragrance line is one of the most prolific among the major designers and fashion companies, with over thirty eight scents being created over a span of only sixteen years.

Did You Know Your Favorite Escada Perfumes Were Named After a Horse?

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Escada soon became a fashion powerhouse which designed many wardrobes worn by famous celebrities in the red carpet events.

Like many other fashion houses, Escada too started with its line of fragrance for men and women. Escada is known for its unique perfumes and colognes. One of its first fragrances was called the Escada Margaretha Ley which was launched in 1990. This perfume personifies Margaretha, the fragrance being very sensuous, feminine and very seductive. Later on, Escada perfume line launched Escada Pour Homme for men in 1993 as the male counterpart to the company’s classic women’s perfume. It has an oriental fragrance, powerful and sexy. The Bosnian songstress Tinka was the face for Escada perfume who promoted the fragrances Crystal and Into the Blue which was launched in 2006. The fragrance reminds you of the sun-drenched tropical islands of the South Pacific. Some of the latest editions of Escada fragrances are Ocean Lounge and Incredible Me which were released in 2008. The bottle is shaped like the logo of Escada with a gorgeous frame. It has a oriental fragrance with honeysuckle, tiramisu, orchid, sandalwood and vanilla.

Ocean lounge has a fruity and sweet fragrance. It has the fragrance of litchi, plum, pear nectar, strawberry, violet petal sorbet aroma, mimose blossom and jasmine. This fragrance is perfect for summers. Even though Escada line of fragrance is relatively new in the industry, it has managed to create a special place in the collection of perfume lovers.